OPPO 智能手机的现状及发展前景分析 Analysis of the C urrent S ituation and D evelopment P rospect of OPPO S mart P hones 摘要 2019 年，可以说是中国手机的 5G 元年，但是到了 2020 年才是 5G 正式进入商业运营时代。从 2G 时代开始，统治着我国手机的是诺基亚以及摩托罗拉，3G 的时代是苹果和三星，进入到了 4G 时代，还是苹果的独占鳌头，国产手机像 OPPO、华为、小米还有 Vivo 才慢慢崛起。现在5G 的时代已经到来，新的一轮市场洗牌已经开始，OPPO 作为国产手机行业的四巨头之一，在华为尚未崛起的时候占据着国产手机老大的地位，但是近两年来被华为反超，甚至还有被小米超越的危险，再加上全球品牌竞争进入淘汰赛，竞争全球化成为中国手机厂商绕不开的新征途。OPPO 作为 2019 年全球出货量前五的手机厂商，进入 5G 时代，又将手机厂商们拉回同一起跑线。综上所述，研究 OPPO 未来发展前景分析，是一个非常值得深入探索和研究的问题。 关键词：5G、OPPO、智能手机Abstract2019 can be said to be the first year of 5G for Chinese mobile phones, but it will not be until 2020 that 5G officially enters the era of commercial operation. Starting from the 2G era, Nokia and Motorola dominated the mobile phones in our country. The 3G era was dominated by Apple and Samsung. After entering the 4G era, Apple still dominated the market. Domestic mobile phones such as OPPO, Huawei, Xiaomi and Vivo slowly emerged. Now 5G era has arrived, and a new round of market reshuffle has begun. OPPO, as one of the four giants in the domestic mobile phone industry, occupied the position of the leader of domestic mobile phones before Huawei rose up. However, in the past two years, it has been overtaken by Huawei and even threatened to be overtaken by Xiaomi. Coupled with the global brand competition entering the knockout stage, competition globalization has become a new journey that Chinese mobile phone manufacturers cannot go around. OPPO, as the ...
