真人秀节目本土化“井喷”背后的受众心理分析以《真正男子汉》和《了不起的挑战》为例真人秀节目本土化“井喷”背后的受众心理分析摘 要电视真人秀作为一种新的形式,在西方国家很受欢迎,媒体与广大受众的接触现实,甚至对整个社会文化产生了极其深远的影响。自 2000 年以来,我国的电视真人秀有一个高潮,电视媒体的各种类型的真人秀节目层出不穷,伴随着提高电视制作水平和社会影响力持续增长,中国的真人秀节目是领导的方式。暴露后,随之而来的是真人秀节目的现实问题,比如节目类型的同质性,国内各大电视节目都以真人秀节目的性质开始,但销量却不佳。摘要真人秀节目实际上是制作人与观众心理的博弈,但真正抓住观众心理的是电视真人秀节目的关键因素。因此,我们在现实中的创新和对现实的分析表明,观众是特别重要的。本文采用实证研究的方法与实证分析的方法,结合中央电视台电视真人秀“巨大的挑战”,观众观看中国的定位,分析了心理状态真人秀的电视真人秀在中国和在此基础上提出了相关的发展对策。RealityReality TV as a new form, is very popular in western countries, the media and the general audience of contact with reality, and even had a profound impact on the whole social culture. Since 2000, our country's reality TV show has a climax, TV media of various types of reality TV show emerge in endlessly, improve the level of television production and social influence continues to grow, China's reality TV show is the leading the way. After exposure, followed by a reality show the reality of problems, such as program types of homogeneity, the domestic each big TV shows are starting with the nature of reality TV show, but poor sales. Reality TV show is actually a game between producer and audience, but it is the key factor of reality TV show that really captures the audience. Therefore, our innovation in reality and analysis of reality show that the audience is especially important. This article adopts the method of empirical research and empirical analysis method, combi...