目录1引言.................................................................................................................21.1研究背景及目的........................................................................................31.2研究对象.................................................................................................42理论基础...........................................................................................................42.1整合性科技接受模型（UTAUT）...................................................................5...................................................................................................................52.2UTAUT的研究综述.....................................................................................53研究假设和模型.................................................................................................63.1自变量....................................................................................................73.1.1绩效期望(PerformanceExpectancy)..................................................73.1.2.易用期望(EffortExpectancy).........................................................73.1.3.社会影响(SocialInfluence)...........................................................83.1.4.知觉质量(PerceiveQuality)...........................................................83.1.5.知觉牺牲(PerceiveSacrifice)........................................................83.2中介变量及因变量.....................................................................................93.3干扰变量.................................................................................................93.5做出假设..............................................................................................104研究方法.........................................................................................................114.1问卷设计..............................................................................................124.2数据收集..............................................................................................145数据分析.........................................................................................................155.1测量模型...............................................................................................155.1.1信度分析......................................................................................155.1.2效度分析......................................................................................165.2结构模型结果........................................................................................175.3中介效果..............................................................................................195.4干扰效果..............................................................................................215.4.1性别............................................................................................215.4.2经验............................................................................................225.4.3自愿性.........................................................................................226讨论与启示.....................................................................................................236.1提高用户阅读效益、操作简单.........................................
