2000 亩紫甘薯种植基地项目可行性讨论报告安徽荣丰食品有限公司目录第一章 总论 ............................................... 4 一、基本情况..............................................4二、产品简介..............................................4（一）紫甘薯简介..........................................5三、现有基础条件..........................................5四、主要经济技术指标......................................5五、项目必要性............................................5第二章 市场分析与策略 ..................................... 6 一、市场分析..............................................6（一）市场概况............................................6（二）紫甘薯产品概况......................................7（三）价格概况............................................8（四）种植地概况..........................................9（五）渠道概况...........................................10（六）消费者消费行为.....................................10二、市场策略.............................................11（一）市场前景...........................................11（二）产品方案...........................................12（三）产品定价...........................................13（四）销售模式...........................................12三、项目的 SWOT 分析......................................13（一）优势（STRENGTHS）....................................12（二）劣势（WEAKNESSES）...................................12（三）机会（OPPORTUNITIES）................................12（四）威胁（THREATS）.....................................14四、基地建设和原料供应...................................14五、市场风险因素分析和对策...............................15（一）行业准入和政策变化.................................15（二）市场风险...........................................16（三）对策...............................................16第三章 收益分析 .......................................... 16 一、基本数据和参数......................................16（一）生产规模....
