目 录第一章 总论...................................................................................................11.1 概论......................................................................................................11.2 项目承办单位概况..............................................................................1第二章 项目建设的背景及必要性...............................................................32.1 项目建设的背景..................................................................................32.2 项目建设的必要性..............................................................................42.3 项目建设条件......................................................................................5第三章 市场分析及销售方案.......................................................................83.1 市场分析..............................................................................................83.2 项目产品市场竞争优质分析............................................................103.3 营销策略、方案、模式....................................................................113.4 市场风险分析....................................................................................11第四章 项目的建设规模与产品方案.........................................................134.1 项目的建设规模................................................................................134.2 建设规划与布局...............................................................................134.3 建设标准和产品标准........................................................................134.4 产品方案............................................................................................14第五章 技术方案、设备方案和工程方案.................................................155.1 技术方案............................................................................................155.2 茶产品加工工业..................................................................
