毕 业 论 文xxx 整合营销传播策划案学 院： 文学与新闻传播学院 专 业： 广告学 学生姓名： xxx 学 号： xxx 指导老师： xxx 摘 要北京 xxx 科讯科技有限公司（以下简称：xxx 科技）是中国互联网时代较有影响力的 IT 领域整合服务提供商。公司成立于 1996 年，与包括华为、戴尔、惠普、联想、微软等在内的五十多家国内外公司建立长期的战略合作伙伴关系，为客户提供同步于国际的产品、解决方案与服务。xxx 科技在过去进展的过程中，过于注重进展自身的技术实力，忽视了整合营销传播，导致公司进展受到严重限制。在科技飞速进展的今日，国内日趋饱和的市场带来巨大的竞争压力，整合营销传播迫在眉睫。xxx 科技要抢占国内 IT 市场，同样面临着市场鸿沟和诸多障碍点，因此整合营销传播将从市场入手，明确品牌定位，塑造良好的企业品牌形象，深化分析解决当前面临的问题障碍，进行高效的整合营销。关键词：整合营销传播；SWOT 分析；策略Abstract Beijing Bright Prospect Science & Technology Co.,Ltd.(hereinafter referred to: Long Cheng Technology) is the Internet era of China's more influential IT field integration services provider. Founded in 1996, with more than 50 domestic and foreign companies, including Huawei, Dell, Hewlett-Packard, Lenovo, Microsoft and other companies to establish long-term strategic partnership, to provide customers with international products, solutions and services. Long process technology in the past development process, too much emphasis on the development of their own technical strength, ignoring the integrated marketing communication, leading to the development of the company has been severely restricted. In the rapid development of science and technology today, China's increasingly saturated market has brought great competitive pressure, integrated marketing communication is imminent. Long process technology to seize the domestic IT market, the same face the market gap and a lot of obstacles, so the integrated marketing communication w...
