大学生港澳自助游行为研究—以广州大学生为例学位论文

中文摘要随着我国经济的进展，人们对旅游的需求越来越大，同时越来越多的居民加入了自助旅游的行列，大学生在其中也占了一定的比例。本文以自助旅游行为相关文献的讨论为出发点，利用问卷调查方法，以广州大学生港澳自助游行为实证讨论，结合我国目前大学生自助旅游行为特点分析，探讨我国自助旅游的进展现状及前景、我国大学生旅游市场目前开发现状、以及大学生自助旅游市场的开发可行性，讨论认为大学生港澳自助旅游市场的开发可行性大，并且进展前景宽阔，旅游各部门应积极探讨大学生港澳自助旅游市场的开发对策。关键词：港澳，自助旅游，旅游行为，广州大学生AbstractAs China's economic development, people growing the demand for travel, while more and more people joined the ranks of self-service travel, university students, which also accounted for a certain proportion.In this paper, self-service travel behavior research literature as a starting point, use of the survey methods, acoording Guangzhou college students’ self-service travel behavior in Hong Kong and Macao for example, combined with Chinese college students’characteristics of their travel behavior , analyzing self-service tourism development of China's present situation and prospects of China's tourism market, the development status of university students, as well as the feasibility of college students self-service tourism market, concluded that Hong Kong and Macao students develop self-help tourism market feasibility of large and broad prospects for development, tourism departments should actively explore ways to develop students self-service in Hong Kong and Macao tourism market. Key Words ： Hongkong and macao, self-service tourism, tuorism behavior,college students in Guangzhou 引 言近年来，在校大学生外出旅游的人数逐年增长，该群体已经成为我国旅游客源市场的重要组成部分，国内关于大学生旅游行为特征及旅游市场开拓方面已有了一定的讨论，但是对大学生自助游行为和市场开拓却没有进行专门讨论，本文通过...