目 录第一章 总论...........................................................21.1 项目概况........................................................21.2 资金筹措与融资方式..............................................21.3 项目进行可行性讨论的依据........................................21.4 项目的实施进度安排..............................................31.5 主要技术经济指标................................................3第二章 市场分析.......................................................52.1 西安市商业物业市场分析.........................................52.2 西安建材市场现状分析............................................82.3 项目所在区域商业物业市场分析...................................122.3.1 市场需求分析.............................................122.3.2 市场供给分析.............................................192.4 SWOT 分析......................................................202.4.1 优势.....................................................202.4.2 劣势.....................................................202.4.3 机遇.....................................................212.4.4 威胁.........................................................222.5 项目初步定位...................................................222.6 小结及建议.....................................................23第三章 项目的实施进度安排............................................253.1 项目前期工作安排...............................................253.2 项目建设阶段计划安排...........................................253.2.1 项目进度安排的依据......................................253.2.2 进度安排原则.............................................253.2.3 分阶段开发的原因与目的...................................263.2.4 项目实施的进度计划.......................................26第四章 项目总投资估算与资金筹措......................................284.1 项目总投资估算的依据..........................................284.2 项目总投资估算的原则.......................................
