SHOPPING MALL 可 行 性 讨 论 报 告目 录第一章 总论......................................................................................................................................11.1 项目概况......................................................................................................................................11.2 项目建设背景..............................................................................................................................21.3 财务分析......................................................................................................................................31.4 不确定性分析..............................................................................................................................41.5 结论..............................................................................................................................................4第二章 项目规划设计方案.................................................................................................................52.1 项目规划设计思想.....................................................................................................................52.2 设计依据......................................................................................................................................52.3 规划设计主题与设计原则理念................................................................................................52.4 项目规划设计方案.....................................................................................................................8第三章 项目市场背景讨论.................................................................................................................103.1 投资环境分析..............................................................................................................................103.2 市商业、酒店、写字楼、Townhouse 市场分析...............................................