南京邮电大学通达学院学期论文 I 报告题 目： 常州大娘水饺新年营销策划方案 专 业 市场营销 学 生 姓 名 班 级 学 号 指 导 教 师 日 期 2025.10.20 【摘 要】：随着社会经济的进展，人们的生活节奏亦不断加快。而为了迎合人们快节奏的生活方式，近年来快餐行业得到迅速的进展，同时随着国外大型连锁快餐企业的大规模入驻，对我国快餐企业形成了剧烈的冲击，而本文就是以江苏大娘食品有限公司为例，论述了其进展历程，并对其在进展过程使用的营销方式为主要讨论对象，通过对其内外环境进行分析以及其营销活动的方式分析，找出其薄弱环节，提出改善方案，制定一份符合其切身进展的营销策划方案为其进展的过程中提供借鉴，从而能够提升其品牌知名度，提高销售额，扩大市场占有率。【关键词】：大娘食品；营销；提高销售额；市场占有率ABSTRACT:With the social and economic development, people's pace of life is also accelerating. In order to meet people's fast-paced lifestyle, the fast food industry in recent years, rapid development, and with the large foreign fast-food chain enterprises settled in large-scale, on China's fast-food businesses have formed a dramatic impact, and this article is limited to Jiangsu aunt food companies, for example, discusses the course of its development, and its marketing in the development process used for the main object of study, through the analysis of their marketing activities and its internal and external environment analysis way to find out its weaknesses, proposed improvement plan, process to develop a marketing plan in line with its program of personal development to provide reference for its development in order to be able to enhance its brand awareness, increase sales, and expand market share.Keywords：Aunt food; marketing; increase sales; market share目 录1 前言................................................................................................................................................................
