目 录第一章 总 论.............................................................................................................................................41.1 项目背景.........................................................................................................................................41.2 项目概况.........................................................................................................................................61.3 问题与建议.....................................................................................................................................9第二章 市场预测.....................................................................................................................................102.1 市场分析........................................................................................................................................102.2 市场竞争分析................................................................................................................................112.3 市场风险.......................................................................................................................................13第三章 建设规模与产品方案.................................................................................................................143.1 建设规模.......................................................................................................................................143.2 产品方案.......................................................................................................................................14第四章 土地利用及场址选择.................................................................................................................154.1 土地利用.......................................................................................................................................154.2 场址选择...........................................