典当有限公司项目可行性讨论报告目 录第一章项目总论...................................................11.1 项目概况....................................................11.2 项目投资概况................................................11.2.1 项目拟建地区...........................................11.2.2 项目股东构成...........................................11.3 项目经营范围................................................21.4 项目机构设置与职能..........................................21.5 资金筹措....................................................31.6 项目定位....................................................31.7 项目背景....................................................41.7.1 宏观背景...............................................41.7.2 行业背景...............................................41.7.3 政策背景...............................................51.7.4 讨论背景...............................................61.8 可行性讨论报告的编制依据、编制思路和编制原则................61.8.1 编制依据...............................................61.8.2 编制思路...............................................71.8.3 编制原则...............................................7第二章项目投资环境分析...........................................82.1 PEST 宏观环境分析............................................82.1.1 政治（Political）.....................................82.1.2 经济（Economic）......................................92.1.3 社会（Social）.......................................102.1.4 技术（Technological）................................102.2 项目所在区域经济情况分析...................................112.2.1 项目所在地**市 SS 区经济概况...........................112.2.2 SS 区农业概况.........................................122.2.3 SS 区工业概况.........................................122.2.4 SS 区投资环境概况.....................................132.2.5 SS 区商业概况及金融形势...............................132.2.6 SS 区城镇居民收入状况....
