目 录第一章 总论..............................................................................................................................................51.1 项目概要....................................................................................................................................51.2 可行性讨论报告编制依据........................................................................................................81.3 综合评价....................................................................................................................................8第二章 项目背景及必要性....................................................................................................................112.1 项目建设背景...........................................................................................................................112.2 项目建设的必要性..................................................................................................................13第三章 建设条件....................................................................................................................................163.1 项目区概况..............................................................................................................................163.2 项目建设条件优劣势分析......................................................................................................21第四章 市场分析与销售方案................................................................................................................264.1 市场分析..................................................................................................................................264.2 销售策略、营销方案和模式..................................................................................................294.3 风险分析..................................................................................................................................30第五章 ...