目 录第一章 总 论...................................................................................................11.1 项目概况...........................................................................................11.2 可行性讨论报告的范围与依据.......................................................21.3 主要建设内容及规模.......................................................................41.4 讨论结论...........................................................................................4第二章 项目建设背景....................................................................................62.1 项目提出的背景...............................................................................62.2 项目建设的重要性与必要性...........................................................9第三章 市场预测..........................................................................................133.1 国际茶叶市场.................................................................................133.2 国内茶叶市场.................................................................................143.3 竞争能力分析.................................................................................143.4 价格分析预测.................................................................................163.5 销售策略和营销模式.....................................................................16第四章 项目选址及建设条件......................................................................204.1 项目选址.........................................................................................204.2 项目建设条件.................................................................................21第五章 项目总体方案设计..........................................................................275.1 指导思想.........................................................................................275.2 规划原则..........................................................................
