互联网环境下食品企业核心竞争力提升策略研究—以麦香坊食品有限公司为例目录第1章绪论...................................................................................................................................21.1研究目的............................................................................................................................21.2研究意义............................................................................................................................2第2章相关概念及理论概述.......................................................................................................32.1食品企业的概念................................................................................................................32.2企业核心竞争力概述........................................................................................................32.2.1企业核心竞争力的含义……………………………………………………………………………………..32.2.2核心竞争力的判定标准………………………………………………………………………………………3第3章互联网环境下食品企业核心竞争力现状及存在的问题……………………….…………………43.1互联网环境下食品企业核心竞争力现状........................................................................43.2互联网环境下食品企业核心竞争力存在的问题............................................................63.2.1物流配送系统效率低下.........................................................................................63.2.2信息化技术程度较低.............................................................................................73.2.3营销创新能力不足.................................................................................................73.2.4员工流失率较高.....................................................................................................7第4章互联网环境下食品企业核心竞争力提升策略...............................................................84.1将物流管理环节外包........................................................................................................84.2信息系统建设不配套........................................................................................................84.3树立营销战略思想………………………………………………………………………………………………………..84.3.1注重品牌营销策略.................................................................................................94.3.2转变传统营销理念.................................................................................................94.4构建完善的人力资源管理制度........................................................................................94.4.1制定公平公正的薪酬福利制度.............................................................................94.4.2实施合理公开的绩效考核体系...........................................................................10第5章互联网环境下麦香坊食品有限公司核心竞争力实证分析..........................................115.1麦香坊食品有限公司简介..............................................................................................115.2互联网环境下麦香坊食品有限公司核心竞争力存在的问题......................................115.2.1薪资与回报不匹配...............................................................................................115.2.2线上销售额较少..............................
