浅析江苏现代电力营销管理中存在的问题及对策分析研究 市场营销专业VIP专享VIP免费

浅析江苏现代电力营销管理中存在的问题及对策分析摘要随着经济社会的飞速发展，我国社会对电力的需求也越来越大，我国电力市场经过长期的发展呈现出良好的状态，特别是沿海较为发达的城市供电系统和电力系统都发展完善，满足群众的日常需求。电力营销作为电力行业发展的至关重要的因素，在我国电力企业发展中有着十分突出的作用。随着电力市场的发展，电力营销方面的问题逐渐暴露，人民群众对于电力营销方面的问题更加关心。我国电力营销方面普遍都存在着一些问题，特别是营销管理方面令人担忧，本文以沿海发达城市江苏为例，分析了江苏现代电力公司营销管理中存在的问题，比如营销管理机制不够完善，管理人员素质不高；营销管理水平不高，创新力度弱；营销模式陈旧，服务态度较差等问题，并根据这些问题给出了一些改革方案，相信在激烈的市场竞争之下，江苏电力营销管理企业能够不断提高自己企业竞争力和实力，提升企业的整体经济效益，促进企业良性发展，为供电企业的长期合理发展打下扎实的基础。不断壮大发展江苏省的电力企业公司，影响全国的其他电力营销企业。也希望本文对我国电力营销管理层面提供一些借鉴，力求达到电力营销管理层面的优质效果，满足当下我国社会人民群众的需求。关键词：江苏电力，营销管理，对策分析ABSTRACTWiththerapiddevelopmentofeconomyandsociety,China'ssocietyhasagrowingdemandforelectricpower.Afteralongperiodofdevelopment,China'selectricpowermarkethaspresentedagoodstate,especiallytherelativelydevelopedurbanpowersupplysystemandelectricpowersystemalongthecoasthavebeendevelopedandimprovedtomeetthedailyneedsofthemasses.Asacrucialfactorinthedevelopmentofelectricpowerindustry,powermarketingplaysanimportantroleinthedevelopmentofelectricpowerenterprisesinChina.Withthedevelopmentofelectricpowermarket,theproblemsofelectricpowermarketingaregraduallyexposed,andpeoplearemoreconcernedabouttheproblemsofelectricpowermarketing.TherearesomeproblemsinChina'spowermarketing,especiallyintheaspectofmarketingmanagement.Thispapertakesjiangsu,adevelopedcoastalcity,asanexampletoanalyzetheproblemsinthemarketingmanagementofjiangsumodernelectricpowercompany.Marketingmanagementlevelisnothigh,innovationstrengthisweak;Weresomeoldmarketingmode,serviceattitude,andgivessomereformplanaccordingtotheseproblems,believethatinthefiercemarketcompetition,jiangsuelectricpowermarketingmanagemententerprisescanimprovetheircompetitivenessandstrength,enhancetheoveralleconomicbenefitsoftheenterprises,promotethebenigndevelopmentoftheenterprise,reasonableforpowersupplyenterprise'slong-termdevelopmenttolayasolidfoundation.Continuetogrowanddevelopelectricpowerenterprisesinjiangsuprovince,andinfluenceotherelectricpowermarketingenterprisesthroughoutthecountry.ItisalsohopedthatthispapercanprovidesomereferenceforChina'spowermarketingmanagementlevel,andstrivetoachievethehighqualityeffectofpowermarketingmanagementlevel,soastomeettheneedsofthecurrentsocialpeopleinChina.Keywords：JiangsuPower;Marketingmanagement;Countermeasureanalysis目录1.引言.........................................................41.1研究背景及意义.....................................................41.2国内研究现状.......................................................42．江苏现代电力公司概况........................................43.江苏现代电力营销管理问题分析..................................43.1营销管理机制不够完善，管理人员素质不高.............................53.2营销管理水平不高，创新力度弱.......................................53.3营销模式陈旧，服务态度较差.........................................64.解决电力营销管理问...