商业地产基础资料1行业介绍..........................................................................................................................51.1零售业的演变史.......................................................................................................51.2零售业的进展趋势...................................................................................................61.2.1国际零售业进展趋势........................................................................................61.2.2国内零售业进展趋势........................................................................................72商圈介绍..........................................................................................................................92.1商圈含义...................................................................................................................92.2商圈的构成.............................................................................................................102.3商圈分析.................................................................................................................102.3.1商圈分析的必要性..........................................................................................112.3.2商圈分析应考虑的因素..................................................................................112.3.3影响商圈大小的因素......................................................................................123零售业态的介绍............................................................................................................133.1业态概念.................................................................................................................133.2业态分类.................................................................................................................133.2.1国际上零售业态的一般分类..........................................................................133.2.2购物中心也不能作为独立的零售业态。.........................
