Company Starbucks Marketing ReportProduced byNames1. Student Number:9 Name ： Grace2. Student Number：1 Name ： Ann3. Student Number:2 Name ： Tom4. Student Number:8 Name : Serena5. Student Number:16 Name : AnnaReport date ： 2014/12/10Group ：Grace Date： December 10, 2025Executive summary The purpose of this report was to identify a suitable for Startbucks to introduce into a target market. As part of this process a strategic analysis was conducted to the environment。 Strategies that mitigated threats and weakness and ones that took of these strategies a suitable new product was then developed。The booming of Chinese economy nourishes a broad coffee consumption market 。 Against this macroeconomic background ， Starbucks puts the Chinese market into the first place of its overseas market except American market. Starbucks has made great business achievement in Chinese market, while it is also challenged by the devaluation of Startbucks’ brand and the downgrade of its core competitiveness. based on the background ， product and environment analysis and strategy making ，analyses on many related literatures, this paper researched on the Startbucks’ marketing strategies, analyses Startbucks’ operating environment both internally and externally and summarizes the marketing strategies of Starbucks in china。 The report was based on information from a range of data sources, including Starbucks’ websites and the magazines about this company Group: Grace Date ：December 10, 2025Table of Contents1. Introduction……………………………………………………52. Company Background…………………………………………62.1About the company ………………………………………..62.1.1 History ………………………………………………….62.1.2 Mission…………………………...
