湖 南 涉 外 经 济 学 院本科毕业论文（设计）题目作 --- 者学院专业学号指导老师二〇 年 月 日摘要 随着国家政策的推行和社会经济进展的变迁，房地产行业近些年变化剧烈,许多小型房地产公司颇有种风雨飘摇的态势.在这种情况下,万科依旧保持着稳定的增长态势和进展速度。本文通过对于万科企业的建立和进展过程进行描述,以万科的几项经典项目为例简要讲述万科在企业进展过程中的数次战略变革，对万科的战略进行分析，最后得出从万科战略当中得到的启示。关键词：万科;战略;启示AbstractAlong with the changes of national policy and the development of social economy, the real estate industry in recent years, dramatic changes, many small Real Estate Company is a precarious situation。 In this case， the Vanke still maintained a stable growth and development speed. In this paper, through the establishment and development of China Vanke is described, with several classical projects Vanke for several strategic change were briefly about Vanke in the process of enterprise development, the diplomatic strategy to carry on the analysis, finally draws inspiration from diplomatic strategy.Keywords: Vanke； strategy； enlightenment目录摘要................................................................................................................................................................IIAbstract ........................................................................................................................................................... 1 第一章 绪论 ................................................................................................................................................. 0 1 讨论背景与目的 ................................................................................................................................. 0 2 讨论内容与方法 .............................................................................................................................
