传媒有限公司财务分析摘要：从全球市场上来看，传媒是最具想象空间和成长性的行业，与一般的传统产业相比，传媒产业具有相对的垄断性，良好的增值性和独特的盈利模式的特点。2009 年世界金融危机不仅调整着世界经济排名，也改变着传媒的格局。在西方传媒公司批量关闭，伤痕累累的情况下，中国传媒公司却频频变革和拓展。这为我国传媒业带来了前所未有的机遇，同时我国传媒产业也面临着对经营管理水平的更高要求的挑战。对此，本文选择了国内一家比较有代表性传媒公司——传媒有限公司，作为研究对象，通过对该公司的财务报表进行简单的分析及对比，并对该公司的财务数据进行综合评价，以发现目前我国传媒行业上市公司存在的问题，并提出相应建议。Abstract: Judging from the global market，media is the industry. Compared with the traditional industry，general media industry is with relative monopoly and good appreciation sex and unique profit pattern characteristic.2009 ， the global financial crisis not only adjusted the world economic ranking changes in the pattern of media industry. I western media company batch closed scarred circumstances ， China companies have frequently change and development. This for our country’s media industry has brought an unprecedented opportunity，and Chinese media industry is also facing a management level ，and higher requirements for the challenge. This paper explores the chose two media of listed corporations ， through its financial statements made a simple analysis and comparison of the two companies ， and evaluate the financial data in China at present ，in order to find the media industry listed companies existing problems，and puts forward the corresponding proposal.关键词： 上市公司 财务分析 传媒Keywords: A listed company Financial analysis media目 录摘要............................................................................................................2关键词：............................................................
