浅析影响奥凯嘉集团公司出口竞争力的因素及对策分析研究 国际经济与贸易专业

摘要 题 目 浅析影响奥凯嘉集团公司出口竞争力的因素及对策 英文题目 Analysis of the factors and strategies effecting on OKIYA Group Company export competitiveness 近年来，人民币的一度升值、原材料价格上涨、劳动力成本提高使得很多行业受到重创，尤其是像奥凯嘉集团这样一个对外依存度很高的出口型企业，竞争力低下无疑给企业构成重大威胁。本文从行业现状出发，对奥凯嘉集团有限公司自去年 10 月份以来出口一直呈现下降趋势作简要分析，并就导致出口下降的原因提出了一些参考性的建议。关键字：奥凯嘉集团；出口竞争力；影响因素；对策I 摘要II ABSTRACTABSTRACT In recent years , the RMB appreciation , rising raw material prices and labor costs led many industries being hit hard , especially as OKIYA Group , an enterprises highly depending on foreign export-oriented, low competitiveness will undoubtedly pose a major threat to the enterprise. This article from the situation of the industry's to analysis the export of OKIYA Group Co., Ltd., the company's exports in October last year have been presented downward trend , and made some reference views about the reasons of the decline in exports . Key words：OKIYA GROUP; Export Competitiveness; Influencing; StrategiesIII 目录目 录摘 要.......................................................................................................................................IABSTRACT.........................................................................................................................II绪 论......................................................................................................................................1一、奥凯嘉集团有限公司的简介........................................................................................2（一）公司的成立............................................................................................................2（二）公司的部门..................................................