论宜居科技有限公司的营销模式分析研究 市场营销专业

目 录引言············································31 营销模式的概述····································· 31．1 营销模式的概念······································ 41．2 营销模式的分类.····································41．2．1 按传统营销观念分类····································41．2．2 按营销手段的先进性分类·································61．2．3 按营销的导向性分类·································62 几种新营销模式的简述··································72．1 会议营销模式·····································72．2 直接营销模式·····································82．3 营销提成模式·····································83 完善宜居科技有限公司营销模式的对策.···························93．1 宜居科技有限公司简介·································93．2 宜居科技有限公司营销模式的现状分析·························103．2．1 宜居公司营销模式的优势 —— 营销文化·······················103．2．2 宜居公司营销模式中的现存问题···························103．3 完善宜居科技有限公司营销模式的对策.·························114 展望宜居营销模式的未来································144．1 企业营销模式的选择与企业文化的发展·························144．2 林杉品牌的塑造和宜居文化的发展···························145 结尾··········································15参考文献：·····...