基于哈佛分析框架下红蜻蜓上市公司财务报告分析摘要在当前大环境中，在对企业实行传统的财务分析，显然是不能够应对国际市场中复杂多变的经济环境。而对企业进行哈佛分析框架可以对企业的战略、会计和前景等相关发展要素都进行分析，有利于更深入的了解企业发展状况。基于此，本文为了研究在当下市场中红蜻蜓鞋业发展的整体水平，采用了涉及会计分析、战略分析以及财务分析等分析维度的哈佛分析框架，结合哈佛分析框架理论来对红蜻蜓鞋业发展水平进行深入研究。并以此通过对红蜻蜓鞋业的哈佛分析框架的研究，掌握该框架的理论知识，并进一步的探讨我国老牌企业在如今这个复杂多变的市场环境当中，应该通过怎样的方式来寻求更好的发展，改变老牌企业品牌老化的情况。进而为我国其他企业的在国际市场发展提供品牌发展的策略。关键词：哈佛分析框架；红蜻蜓；品牌老化AnalysisofFinancialReportsofHongqiListedCompaniesBasedonHarvardAnalysisFrameworkAbstractInthecurrentenvironment,thetraditionalfinancialanalysisofenterprisesisobviouslyunabletocopewiththecomplexandchangeableeconomicenvironmentintheinternationalmarket.TheHarvardanalysisframeworkcanbeusedtoanalyzetherelevantdevelopmentfactorssuchasstrategy,accountingandprospect,whichishelpfultounderstandthedevelopmentsituationoftheenterpriseinamorein-depthway.Basedonthis,thisarticlecarriesontheHarvardanalysisframeanalysistothereddragonflyshoeindustry,onthebasisoftheHarvardanalysisframetheory,carriesonthestrategicanalysis,theaccountinganalysis,thefinancialanalysisandtheprospectanalysistothereddragonflyshoeindustry.Understandtheoverallsituationofthereddragonflyshoeindustryinthedevelopmentofthemarket.AndinthiswaythroughthereddragonflyThestudyoftheHarvardanalyticalframeworkofshoeindustry,graspthetheoreticalknowledgeoftheframework,andfurtherexplorehowourcountry'sestablishedenterprisesshouldseekbetterdevelopmentinthiscomplexandchangeablemarketenvironment.Changetheagingoftheoldenterprisebrand.AndthenforotherenterprisesinChinaintheinternationalmarketdevelopmentstrategytoprovidebranddevelopment.Keywords：Harvardanalyticalframework；Reddragonfly；Brandaging目录前言...........................................................................................................................1一、相关理论基础...................................................................................................11.1哈佛分析框架的提出.......................................................................................................11.2哈佛分析框架的维度.......................................................................................................21.2.1战略分析................................................................................................................21.2.2会计分析................................................................................................................21.2.3财务分析................................................................................................................21.2.4前景分析................................................................................................................2二、哈佛分析框架下的红蜻蜓战略分析...............................................................22.1公司简介及发展历程.......................................................................................................22.2红蜻蜓业务的战略分析...................................................................................................31.优势......................
