福州温泉旅游产业发展研究摘要本文主要针对福州温泉旅游产业发展现状进行分析，指出其未来发展路径。本文主要分为六个部分。第一部分详细介绍了福州温泉旅游产业发展的背景和重要意义。第二部分介绍了国内外关于温泉旅游产业最新研究成果。第三部分阐述了福州温泉发展的历史和简介，并对现状进行了描述。第四部分介绍了广州、重庆、台湾、日本四个地方温泉发展经验。第五部分通过分析福州温泉优势、劣势和机遇，指出了福州温泉未来发展潜力。第六部分重点介绍了福州温泉如何改进管理，指出了其未来发展方向和对策。关键词：福州；温泉；旅游AbstractThisarticlemainlyaimsatthecurrentsituationofthedevelopmentofFuzhouhotspringstourismindustryisanalyzed,andpointsoutitsfuturedevelopmentpath.Thispaperisdividedintosixparts.ThefirstpartintroducesthedevelopmentofFuzhouhotspringtourismindustrybackgroundandsignificance.Thesecondpartintroducesthedomesticandforeignaboutthelatestresearchresultsofhotspringtourismindustry.ThethirdpartdescribesthehistoryofthedevelopmentofFuzhouhotspringandintroduction,andthestatusofthedescription.ThefourthpartintroducestheGuangzhou,Chongqing,Taiwan,Japan,fourlocalhotspringdevelopmentexperience.ThefifthpartthroughtheanalysisoftheadvantagesanddisadvantagesofFuzhouhotspringandtheopportunity,andpointsoutthatthefuturedevelopmentpotentialofFuzhouhotspring.ThesixthpartfocusesonhowtoimprovethemanagementofFuzhouhotsprings,andpointsoutitsfuturedevelopmentdirectionandcountermeasures.Keywords:Fuzhou;hotspringtourism;目录一、前言..........................................................................................1（一）研究背景.........................................................................1（二）研究目的意义.................................................................11、研究目的........................................................................12、研究意义........................................................................2二、国内外理论研究综述................................................................2（一）国内温泉旅游产业发展相关研究综述..........................2（二）国外温泉旅游产业发展相关研究综述..........................4三、福州温泉发展简要回顾及现状分析.........................................8（一）福州温泉发展简要回顾..................................................8（二）福州温泉旅游发展现状..................................................9四、福州温泉旅游发展优劣势分析................................................9（一）优势分析.........................................................................91、资源优势........................................................................92、区位优势......................................................................103、人文优势......................................................................114、组合优势......................................................................12（二）劣势分析.......................................................................121、温泉旅游资源的保护意识不强...................................122、温泉旅游产品开发特色不明显...................................123、温泉旅游品牌效应未凸现...........................................134、温泉旅游的市场营销不活跃.......................................13（三）机遇...............................................................................131、海西发展战略机遇.......................................................132、政府高度重视.....
