恒泰公司负债经营问题研究摘要负债经营对于企业而言,既具有积极意义又具有消极意义。我国房地产行业是一个高度依赖于负债进行经营的行业。近两年来,随着国家调控力度的加大,很多房地产企业面临着严重的经营问题。在这样的背景下,强化房地产企业的负债经营研究无疑具有极强的现实意义和理论意义。为此,笔者通过文献研究法和实地走访调查法,对恒泰公司负债经营问题进行了研究,指出了其中存在的问题,例如:负债经营比例过大、负债结构不合理、负债经营受国家政策的影响较大和营销效果难以取得预期目标等问题,并提出了有关建议,期望能为包括恒泰公司在内的房地产企业提供有益的借鉴。关键词:房地产行业;负债经营;现状研究;恒泰公司TheResearchaboutdebtmanagementofHengtaicompanyAbstractDebtmanagementhasthepositiveandnegativesignificancetoenterprise.China'srealestateindustryisanindustryhighlydependingondebtmanagement.Inrecentyears,alongwithstrengtheningadjustingcontrol,manyrealestateenterprisesarefacingseriousmanagementproblem.Inthiscontext,strengtheningdebtmanagementresearchinrealestateenterpriseundoubtedlyhasaverystrongpracticalsignificanceandthetheorysignificance.Forthis,theauthorhadtookHengtaicompanyasanexample,studiedtheproblemsindebtmanagementandputforwardrelatedproposal,hopingprovideusefullessonsforrealestateenterprisesincludingHengtaicompany.Keywords:realestateindustry;debtmanagement;currentresearch;Hengtaicompany目录摘要.................................................................................................................................iAbstract..........................................................................................................................ii1绪论.............................................................................................................................11.1研究目的和意义...............................................................................................11.1.1研究目的.................................................................................................11.1.2研究意义.................................................................................................11.2国内外研究现状...............................................................................................11.2.1国内研究现状.........................................................................................21.2.2国外研究现状.........................................................................................31.3研究内容和方法...............................................................................................31.3.1研究内容.................................................................................................31.3.2研究方法.................................................................................................32负债经营的相关理论.................................................................................................42.1负债经营的含义...............................................................................................42.2采取负债经营的利与不利...............................................................................42.2.1负债经营的有利之处.............................................................................42.2.2负债经营的不利之处.............................................................................42.3负债经营对国家的影响..............................................................................