基于事件研究法的企业并购绩效及影响因素实证分析研究——以万达集团并购传奇影业为例 人力资源管理专业VIP免费

摘要由于中国企业并购事件的增多，企业并购逐渐成为中国资本市场的重要问题，如何利用并购行为完成企业的发展，增强资本市场的微观活力，逐渐得到了中国理论界和相关政府部门的重视。针对我国企业并购成功率低的现实，我通过比较中西方企业并购动机，结合本国国情，分析影响我国企业并购绩效的因素，提出了提高企业并购绩效的对策措施，希望为今后上市公司的并购提供借鉴，对从事企业并购实际操作与理论研究的人士有所帮助。国内外的理论和实践反复证明，依托资本市场的上市公司并购是现代企业成长的必由之路，是实现技术创新和产业升级的有效途径。研究中国上市公司的并购绩效，找出影响并购成败的各种因素并加以定量和定性分析，力求为中国上市公司的并购提供借鉴是我国经济学界所面临的一个重要课题，具有重要的现实意义。关键词：事件研究法；企业并购；并购绩效ABSTRACTDuetotheincreasingnumberofmergersandacquisitionsinChina，mergersandacquisitionshavebecomeanimportantissueinChina'scapitalmarket.HowtomakefulluseofM&；AactivitiestocompletethedevelopmentofenterprisesandenhancethevitalityofthecapitalmarkethasgraduallyreceivedtheattentionofChinesetheoristsandrelevantgovernmentdepartments.InviewofthelowsuccessrateofM&；areality，Ithroughthewesternenterprisemergermotivationcomparison，combinedwithnationalconditions，analysisoffactorsinfluencingtheperformanceofmergersandacquisitionsinChina，putforwardthemeasurestoimprovetheperformanceofmergersandacquisitions，hopingtoprovideareferenceforfuturemergersandacquisitionsoflistedcompanies，forthoseengagedinthepracticaloperationandtheoreticalresearchonmergersandacquisitionshelp.Thetheoryandpracticeathomeandabroadhaverepeatedlyprovedthattheacquisitionoflistedcompaniesbasedoncapitalmarketistheonlywayforthegrowthofmodernenterprises，andaneffectivewaytoachievetechnologicalinnovationandindustrialupgrading.StudyingtheM&；aperformanceofChineselistedcompanies，findingoutallkindsoffactorsthatinfluencethesuccessorfailureofmergersandacquisitions，andmakingquantitativeandqualitativeanalysis，strivetoprovidereferenceforChineseListedCompanies'Mergersandacquisitions，whichisanimportanttopicfacingtheeconomiccirclesinChina，andhasimportantpracticalsignificance.Keywords：eventstudymethod；enterprisemergerandacquisition；PerformanceofM&A目录摘要............................................................................................................................IABSTRACT..................................................................................................................II一、绪论........................................................................................................................1（一）研究背景.....................................................................................................1（二）研究目的和意义.........................................................................................11.研究目的.......................................................................................................12.研究意义.......................................................................................................1（三）研究内容.....................................................................................................2（四）研究方法.....................................................................................................2二、文献综述.............................................................................................................