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秦新大世界项目多向定位报告第1页/共48页第一部分、商户资源分析.......................................................................................................................4一、主力店商户资源分析...................................................................................................................41、主力店商户资源分析.................................................................................................................42、外地品牌主力店商户资源分析.................................................................................................5二、次主力店商户资源分析...............................................................................................................6三、零售类品牌商户资源分析...........................................................................................................8四、社区服务类商户资源分析...........................................................................................................9第二部分：建国路商圈消费者分析.....................................................................................................101、消费者基础信息.......................................................................................................................112、消费行为研究...........................................................................................................................133、消费者对本项目看法...............................................................................................................16第三部分、市场竞争分析.....................................................................................................................17一、项目周边商业竞争分析.............................................................................................................17第四部分：商户访谈.............................................................................................................................18一、主力店商户访谈综述.................................................................................................................18二、次主力店商家访谈综述.............................................................................................................19三、零售类商户访谈综述.................................................................................................................191、品牌服饰访谈...........................................................................................................................192、品牌服饰商户访谈分析...........................................................................................................19四、社区服务配套类商户访谈综述.................................................................................................22第五部分：项目SWOT分析及竞争突破口........................................................................................22一、项目SWOT分析........................................................................................................................221、项目优势分析（Strengths）....................................................................................................222、项目劣势分析（Weaknesses）...............................................................................................233、项目机会分析（Opportunities）.......................