摘要从文化经济学的角度来看，文化资源的充分开发与利用对社会的发展有着巨大的作用，河南省虽然拥有得天独厚的优越条件，但是由于各方面原因，文化产业并没有实现真正的蓬勃发展，文化作为一种“软实力”并没有最大限度发挥其应有的效用。而行之有效的文化传播方式和途径能够激活河南省文化的巨大潜能，从而提升河南省文化在国内外的影响力，为其社会进步和经济发展提供精神的强大支持。黄帝故里拜祖大典作为河南省极具代表性的传统文化资源，逐渐成为了当地的一张文化名片。本文就试图以黄帝故里拜祖大典为着力点，通过拉斯韦尔5W模式分析其文化传播策略，力求为河南的黄帝文化传播做出有益尝试。关键词：黄帝故里拜祖大典；文化传播；炎黄文化；拉斯韦尔5W模式ABSTRACTFromtheviewoftheculturaleconomics,thefulldevelopmentandutilizationofculturalresourcesonthedevelopmentofthesocietyandplaysanimportantrole,althoughHenanprovincehasrichlyendowedbynaturesuperiorconditions,butduetovariousreasons,theculturalindustryhasnotachievedtherapiddevelopmentoftherealculture,playitsdueroleasa"softpower"andnomaximum.ThehugepotentialandeffectivewayofculturecommunicationandthewaytoactivatetheHenanculture.HuangDi'shometownshrineworshipasthefocalpoint,thestudyoftheculturalcommunicationstrategy,canexpandHenan'sculturalinfluenceathomeandabroad,toprovideapowerfulspiritualsupportforeconomicandsocialdevelopment.ThispaperattemptstoprobeintoculturalcommunicationthestrategyofHuangDi'shometownshrineworshipattemptforHuangDiculture.Keywords:HuangDihometownshrineworship;CultureCommunication;HuangDiculture;Communicationstrategy目录摘要.................................................................................................................................IABSTRACT......................................................................................................................II绪论...............................................................................................................................1一、理论综述.....................................................................................................................2（一）文化传播的概念.................................................................................................2（二）拉斯维尔5W模式..............................................................................................2二、黄帝故里拜祖大典文化传播的发展现状和意义.....................................................2（一）黄帝故里拜祖大典的文化传播发展现状.........................................................2（二）黄帝故里拜祖大典的文化传播意义.................................................................4三、黄帝故里拜祖大典文化传播策略的问题分析.........................................................6（一）传播主体媒介水平参差不齐，传播过程过于注重形式.................................6（二）类别单一，文化内涵挖掘不够深入.................................................................6（三）传播路径缺乏多样性，媒介融合不充分.........................................................7（四）未进行市场细分，内容指向性不足.................................................................7（五）文化传播反馈渠道不畅通.................................................................................7四、黄帝故里拜祖大典文化传播策略的对策建议.........................................................7（一）提高传播主体媒介素质，促进内容的充分融合.............................................7（二）内容为王：充...
