目录前言..........................................................................5一、研究背景及意义............................................................6（一）研究背景............................................................6（二）研究意义............................................................6（三）相关概念............................................................61、微信公众号.........................................................62、微信公众号营销.....................................................7二、对咪蒙营销策略的研究......................................................8（一）咪蒙现象出现的原因..................................................8（二）咪蒙营销策略的分析..................................................81、热点分析，及时迅速.................................................82、锁定目标群体，抓住群体“痛点”.....................................83、研究产品，完美代入.................................................9（三）从咪蒙现象看微信公众号营销.........................................10三、微信公众号营销策略的方法总结.............................................11（一）喜好原理...........................................................111、漂亮外表..........................................................112、相似性............................................................113、称赞..............................................................12（二）病毒式营销.........................................................121、及时性............................................................122、互动性............................................................12（三）内容质量...........................................................131、内容独特..........................................................132、内容具有粘度......................................................13四、结论.....................................................................14致谢......................................................................
