别业信息科技有限公司目录目录...........................................................................................................................I第一章执行总结.....................................................................................................11.1公司介绍................................................................................................................................................11.2背景........................................................................................................................................................11.3市场分析................................................................................................................................................11.4营销战略与策略....................................................................................................................................21.5公司战略................................................................................................................................................21.6企业管理................................................................................................................................................21.7投资分析................................................................................................................................................31.8财务分析................................................................................................................................................31.9风险评估与对策....................................................................................................................................31.10风险资本退出......................................................................................................................................3第二章项目背景.....................................................................................................42.1社会背景................................................................................................................................................42.1.1短租概述.....................................................................................................................................42.1.2短租市场前景广阔......................................................................................................................42.1.3别墅短租需求量与日俱增.........................................................................................................42.2政策背景................................................................................................................................................5第三章市场分析.....................................................................................................63.1宏观环境分析........................................................................................................................................63.1.1政治、政策环境..........................................................................................................................63.1.2经济环境.....................................................................................................................................63.1.3社会环境....................................................................................................
