北京杜克机器人有限公司BeijingDukeRobotCompany创业计划书BUSINESSPLAN姓名：李子宁学院：化学工程学院专业：化学工程与工艺082班学号：0800342010年11月第一章总论....................................................................11.1创业背景...............................................................11.1.1什么是教育机器人.................................................11.1.2教育机器人的作用.................................................11.2公司简介...............................................................11.2.1公司名称.........................................................11.2.2公司性质.........................................................21.2.3公司选址.........................................................21.2.4核心技术.........................................................21.2.5主要产品.........................................................21.2.6公司规模.........................................................2第二章市场分析................................................................32.1教育机器人产生背景.....................................................32.2发展现状...............................................................32.3主要利用领域...........................................................42.3.1竞赛.............................................................42.3.2教学.............................................................42.4主要消费市场分析.......................................................52.4.1美国.............................................................52.4.2日本.............................................................52.4.3中国.............................................................62.5国内行业分析...........................................................62.5.1行业现状.........................................................62.5.2国内主要生产厂家.................................................72.6公司目标市场...........................................................8第三章生物智能芯片简介........................................................93.1生物芯片的定义.........................................................93.2生物智能芯片..........................................................9第四章公司主要产品...........................................................104.1灭火机器人............................................................104.2足球机器人............................................................104.3智能移动机器人........................................................10第五章销售策略...............................................................115.1总体战略..............................................................115.1.1品牌效应........................................................115.1.2广告宣传........................................................115.1.3完善的售后服务..................................................115.2推广策略..............................................................125.2.1赠送样品........................................................125.2.2提供比赛经费....................................................12第六章财务分析...............................................................136.1工厂前期投资..........................................................136.1.1设备投资........................................................136.1.2基础建设投资........
