-1-2016年“创青春”xxxxx大学大学生创业大赛决赛（公益创业赛）“xxxxx”精品店-2-目录一、项目概要....................................................................................................................-4-1.1项目提出的背景和必要性...................................................................................-4-1.2主要产品或服务...................................................................................................-4-二、团队简述....................................................................................................................-4-2.1团队名称...............................................................................................................-4-2.2团队宗旨...............................................................................................................-5-2.3团队结构...............................................................................................................-5-2.4团队目标...............................................................................................................-5-三、产品与服务................................................................................................................-6-3.1产品举例...............................................................................................................-6-3.1.1“人人都是笨小孩”文化衫......................................................................-6-3.1.2“人人都是笨小孩”挂件..........................................................................-7-3.1.3“蓝色行动”手提袋..................................................................................-7-3.2服务.......................................................................................................................-8-3.2.1“星星的孩子”故事集和绘画集..............................................................-8-3.2.2“星儿的私语”主题展..............................................................................-8-3.2.3针对孤独症患儿家庭定制服务.................................................................-8-四、市场分析....................................................................................................................-8-4.1市场状况...............................................................................................................-8-4.2市场优势...............................................................................................................-9-4.2.1前期优势.....................................................................................................-9-4.2.2中期优势.....................................................................................................-9-4.2.3后期优势.....................................................................................................-9-4.3市场发展策略.......................................................................................................-9-五、竞争分析..................................................................................................................-10-5.1竞争优势、劣势描述.........................................................................................-10-5.2竞争策略.............................................................................................................-10-六、营销策略..........................
