家装电商调研报告目录第一章家装电商行业概况...................................11.1市场规模.....................................................11.1.1电子商务行业市场规模...................................11.1.2家装市场规模...........................................21.1.3家装电商市场规模.......................................41.2家装电商市场趋势.............................................51.2.1家装电子商务市场时代来临...............................51.2.2家居百货类已成为网购重点...............................61.2.3家装电商增长空间巨大...................................71.2.42015年家装电商市场动向................................71.3家装电商常见运营模式.........................................81.3.1自营品牌网站（B2C/O2O）................................91.3.2传统家装企业转型网站（O2O）............................91.3.3综合型平台网站经营的家装板块...........................91.3.4垂直型家装平台（B2C/O2O）..............................91.3.5其他类别...............................................91.4.家装电商发展瓶颈...........................................10第二章调研思路与方法....................................122.1调研思路....................................................122.2SWOT分析法.................................................12第三章家装电商案例分析..................................133.1自营品牌网站................................................133.1.1海尔电商基本情况......................................143.1.2海尔电商核心竞争优势..................................143.1.3海尔电商盈利模式......................................143.2传统家装企业转型网站........................................143.2.1居然在线基本情况......................................153.2.2居然在线核心竞争优势..................................153.3综合型平台经营的家装板块....................................153.3.1天猫家装..............................................163.4垂直型家装平台..............................................173.4.1家装e站..............................................173.4.2齐家网................................................223.4.3日日顺................................................24第四章用户需求与痛点分析................................244.1中国家装电商用户属性研究..................................244.2中国家装电商用户行为研究..................................264.3痛点分析..................................................27第五章结合我司情况的SWOT分析...........................385.1优劣势、机会与威胁分析......................................385.2策略分析....................................................40第六章业务模式方案......................................426.1业务模式示意图..............................................426.2融资案例....................................................426.2.1近期互联网融资密度....................................426.2.2齐家网融资案例........................................436.2.3绿城电商融资案例......................................436.3网站搭建...................................................436.4获取流量...................................................446.5业务板块....................................................456.5.1业务方向..............................................456.5.2业务流程..............................................466.5.3业务描述..............................................476.5.4业务形式.................
