品牌代运营规划目录商城发展规划..................................................................................................................................41.前期筹备阶段..............................................................................................................................41.1产品分析............................................................................................................................41.1.1产品培训........................................................41.1.2产品定位........................................................41.1.3消费者定位......................................................41.1.4价格定位........................................................41.2B2C商城入驻..................................................................................................................101.2.1天猫商城.......................................................101.2.2京东商城.......................................................131.2.3亚马逊商城.....................................................161.2.4QQ商城........................................................192.团队组建规划............................................................................................................................202.1组织架构..........................................................................................................................202.2岗位职责..........................................................................................................................212.3绩效考核..........................................................................................................................272.3.1绩效制度与程序.................................................272.3.2激励制度.......................................................29商城运营流程................................................................................................................................313.店铺装修....................................................................................................................................313.1产品拍摄..........................................................................................................................313.1.1拍摄流程.......................................................313.2图片设计..........................................................................................................................323.2.1图片处理常规工作流程...........................................323.2.2促销图片设计流程...............................................333.2.3宝贝模板制作流程...............................................343.3网页设计..........................................................................................................................353.3.1首页设计/宝贝详情模板设计流程..................................354.店铺运营....................................................................................................................................364.1商品管理..........................................................................................................................364.1.1商品发布.......................................................364.1.2上下架管理.....................................................364.1.3库存管理................................................
