目录一、市场分析篇..............................................................................................................................51.1市场前景............................................................................................................................51.2生鲜市场的独特性............................................................................................................51.3生鲜电商优势....................................................................................................................61.4生鲜电商面临的难题.........................................................................................................6二、战略规划篇..............................................................................................................................72.1国内生鲜电商经营模式对比.............................................................................................72.1.1综合型电商平台......................................................................................................72.1.2垂直电商.................................................................................................................82.1.3物流企业.................................................................................................................92.1.4线下超市或市场......................................................................................................92.1.5农场社区对接网站................................................................................................102.2国外生鲜电商O2O的典型案例......................................................................................112.2.1日本生鲜电商“我的农民”..............................................................................112.2.2英国生鲜电商Ocado...........................................................................................122.2.3美国生鲜电商“Farmigo”................................................................................132.3果果社区的经营模式.......................................................................................................132.3.1“O2O”..............................................................................................................142.3.2个性化定制C2B..................................................................................................142.3.3自有基地+采购+宅配.........................................................................................152.3.4“O2O+C2B”......................................................................................................152.3.5目标客户选择.....................................................................................................162.3.6价值定位..............................................................................................................16三、物流配送................................................................................................................................173.1生鲜农产品网上超市物流配送模式分析.......................................................................183.1.1基于信息共享的共同配送模式............................................................................183.1.2基于价值链的合作（联合）配送模式................................................................183.1.3基于长期合作的第...
