90后酒店婚宴市场消费需求研究【摘要】本课题从婚宴酒店的发展状况切入，按照营销学的理论，研究婚宴酒店在新的历史时期面临的机遇和威胁共存的外部环境，接着对婚宴酒店开展了对应的市场细化，确立了以90后消费群体为核心的顾客充当其要开发的市场和目标定位，然后各自从产品对策、品牌策略、体验销售等多个层面编制了婚宴酒店的销售组合对策，最后重点从婚宴产品实战层面的视角上开展探究，以期深入借助婚宴发展的契机推动其他会议餐饮业、社会宴请等其他行业的发展，致力推进酒店饮食的总体发展。【关键词】90后，酒店婚宴，市场消费，需求，ResearchonConsumptionDemandofHotelWeddingBanquetMarke【Abstract】Developingsituationofthistopiciscarriedoutfromthehotel,accordingtothemarketingtheory,researchthereceptionhotelfacesinthenewhistoricalperiodofcoexistenceofopportunitiesandthreatsoftheexternalenvironment,andthen,theweddingbanquethotelhascarriedoutthecorrespondingmarketrefinement,establishedwithmoderateconsumptiongroupasthecorecustomerACTSasitstodevelopmarketandtargetpositioning,thenrespectivelyfromtheproductstrategy,brandstrategy,experiencemarketing,multiplelevelscompiledthereceptionhotelsalesportfoliostrategies,finallyaremainlyfromtheAngleofweddingproductsofactualcombatlevelontheinquiry,Itisexpectedtopromotethedevelopmentofotherconferencecateringindustry,socialbanquetsandotherindustriesbytakingtheopportunityofweddingbanquetdevelopment,andtopromotetheoveralldevelopmentofhotelcateringindustry.【KeyWords】words，post-90sHotelweddingreception，Marketconsumption，Requirements，目录1绪论...............................................................................................................11.1研究的背景和意义.......................................................................................................11.2研究目的、内容和方法...............................................................................................11.2.1研究目的...................................................................................................................................11.2.2研究内容...................................................................................................................................21.2.3研究方法...................................................................................................................................22相关理论综述................................................................................................32.1婚宴的相关研究综述...................................................................................................32.2理论概述.......................................................................................................................43调研数据统计与分析....................................................................................53.1问卷调查的设计与说明...............................................................................................53.1.1问卷设计...................................................................................................................................53.1.2发放人群...................................................................................................................................53.1.3调查目的...................................................................................................................................53.2调查结果分析.............................................
