第四届电子商务大赛题目：“悬赏校园”创业计划书作品类别：综合类指导教师：成员：2009年7月14日目录1概述.............................................................32市场介绍..........................................................42.1市场背景.......................................................42.2市场调研.......................................................42.2.1调查问卷分析...............................................42.2.2市场需求分析...............................................62.2.3竞争对手现状...............................................62.3SWOT分析......................................................82.3.1SWOT分析..................................................82.3.2竞争优势...................................................92.4目标市场......................................................102.5市场细分......................................................102.4.1学生人群..................................................112.4.2教师专家组合学生..........................................112.4.3教师专家团队..............................................122.4.4社会群体..................................................123悬赏校园网的介绍.................................................133.1悬赏校园网的简介..............................................133.2我们的产品....................................................153.3专家团队......................................................163.4网站的主要模块................................................163.5问题及解决方法................................................183.5.1所要面对的问题............................................183.5.2如何解决问题..............................................184网站相关流程.....................................................194.1发布流程......................................................194.2投标流程......................................................214.3悬赏招标任务流程..............................................214.3.1现金悬赏任务流程..........................................224.3.2招标任务流程..............................................234.3.3快速任务流程..............................................234.4悬赏招标任务的全线流程........................................244.5交流社区流程.................................................254.6作品超市流程..................................................264.7信息平台流程..................................................265付款方式.........................................................276信用保障体系.....................................................286.1作品保障服务..................................................286.2诚信榜服务....................................................296.3信用评价制度..................................................296.3.1悬赏校园网的信用评价总则..................................296.3.2雇主的信用评价问题........................................306.3.3工作者的信用评价问题......................................307营销策略.........................................................317.1传统营销策略..................................................317.1.1人员营销..................................................317.1.2公共关系营销..............................................327.1.3营业推广..................................................337.1.4广告营销..............................................
