康信达商业咨询有限公司二零零一年六月呈交：某某公司报告类型：深入调研报告报告编号：K0110030公司名称：伊莱克斯中意电冰箱有限公司目录一、概述...........................................41.1历史及沿革...................................41.2发展计划.....................................51.3重大投资项目和发展方向.......................61.4ERP信息管理.................................61.5企业报刊及杂志...............................7二、2000年的产销数据..............................82.1实际产量.....................................82.2完成销量.....................................82.3盈利情况.....................................92.4出口情况.....................................92.5费用支出情况.................................9三、2001年计划...................................103.1产量计划....................................103.2销量计划....................................103.3费用预算....................................10四、2001年营销政策...............................114.1营销策略....................................114.2价格政策....................................114.3货款结算....................................134.4组织及营销队伍建设..........................144.5产品分销....................................194.5.1销售网络模式...........................204.5.2价格表.................................214.5.3样机政策...............................214.5.4分销渠道鼓励策略.......................214.5.5分销渠道管理...........................214.5.6激励政策...............................214.5.7终端销售...............................214.6产品组合及策略..............................214.6.1产品设计理念...........................214.6.2产品定位...............................214.6.3组合策略...............................214.7销售保障及支持..............................214.8促销组合策略................................214.8.1广告促销...............................214.8.2公共关系...............................214.8.3促销及推广.............................21五、市场推广......................................215.1市场推广计划................................215.2年度促销安排................................215.3广告策略及媒体组合..........................21六、新产品研发....................................216.1新品的开发策略..............................216.2新产品介绍..................................216.3新产品定价.................................21七、产品生产......................................217.1国际支持....................................217.2原材料供应..................................217.3成本构成...................................21八、物流管理......................................218.1仓储、运货公司..............................218.2发货流程：..................................218.3发票流程：..................................21九、人员管理制度、程序............................219.1各职位的汇报程序及相互配合关系图：..........219.2人员招聘制度................................219.3个人奖励....................................219.4费用报销制度................................219.5临时人员申请、工资发放制度..................219.6SALESTEAM工作条例.........................219.7市场促销活动申请/执行程序...................219.8销售部门管理................................519.9日常工作管理................................529.10主要负责人员介绍...........................539.11内部信息系统图....................
