礼品B2C网站整站策划书目录1项目市场分析...............................................................................................................................41.1行业市场分析..................................................................................................................41.1.1网络购物市场分析..................................................................................................41.1.2礼品市场分析..........................................................................................................51.1.3网络营销和电子商务网站的优势..........................................................................71.1.4各类商品网购用户规模..........................................................................................71.2竞争对手分析..................................................................................................................81.2.1大型购物网站..........................................................................................................81.2.2礼品专售（B2C）网站........................................................................................101.2.3B2B礼品行业门户网站........................................................................................111.3网站竞争优势分析.........................................................................................................121.3.1竞争网站的优缺点分析........................................................................................121.3.2网站优势设计........................................................................................................132项目开发与设计.........................................................................................................................132.1网站定位........................................................................................................................132.1.1网站目标...............................................................................................................142.1.2市场定位...............................................................................................................142.2网站功能描述................................................................................................................142.2.1网站模块功能构成图............................................................................................152.2.2网站功能模块说明................................................................................................152.2.3网站辅助功能........................................................................................................192.3网站的可扩展性............................................................................................................203网站技术解决方案.....................................................................................................................213.1网站硬件需求................................................................................................................213.1.1场地需求...............................................................................................................213.1.2服务器方案...........................................................................................................213.1.3互联网接入方式...................................................
