江苏华业纺织有限公司———创业计划书目录一、执行总章.........................................................................................................51.1团队简介.....................................................................................................51.2项目优势.....................................................................................................51.2.1品牌优势：......................................................................................51.2.2价格优势：......................................................................................61.2.3政策优势：......................................................................................61.2.4物流优势：......................................................................................61.3市场和客户................................................................................................61.4企业发展规划...........................................................................................61.5与实体店的关系.......................................................................................71.6投资与财务................................................................................................7二、市场分析.........................................................................................................82.1商业构想.....................................................................................................82.2市场分析.....................................................................................................82.2.1宏观环境PEST分析....................................................................8（一）政治法律环境.............................................................................8（二）经济环境......................................................................................81（三）社会环境......................................................................................8（四）技术环境......................................................................................92.2.2微观环境...........................................................................................9（一）建设方、购买者和社会公众环境分析..............................9（二）行业和市场竞争分析...............................................................91．品牌模式..........................................................................................92．平台模式........................................................................................103．小结.................................................................................................114.竞争分析..........................................................................................11（三）华业纺织市场竞争优势和劣势..........................................121．竞争劣势........................................................................................12a.假冒伪劣商品的冲击....................................................................12b.其它业态的冲击.............................................................................12c.消费者对品牌的认知度不高......................................................12d.门店定位的尴尬.............................................................................132、竞争优势....................................................
