目录中英文摘要与关键词.................................................................................................................1一、引言...........................................................................................................................................2二、O2O模式的定义及其发展现状...................................................................................2（一）O2O模式的定义.............................................................................................................2（二）我国O2O运营模式的发展与现状............................................................................2三、O2O的运营模式...................................................................................................................3（一）O2O模式的分类及运作流程......................................................................................3（二）O2O的盈利模式.............................................................................................................4（三）O2O运营模式的特点....................................................................................................5（四）O2O运营模式的价值和核心......................................................................................6四、O2O运营中存在的问题及解决方案........................................................................7（一）O2O运营模式中存在的问题......................................................................................7（二）O2O运营模式问题的解决方案..................................................................................8五、案例分析—以苏宁云商为例.....................................................................................11（一）苏宁云商O2O模式的发展历程...............................................................................11（二）苏宁云商O2O模式的概述和特点..........................................................................12（三）苏宁云商O2O运行模式存在的问题......................................................................12（四）苏宁云商O2O运营模式的改善建议......................................................................13六、结语.........................................................................................................................................14参考文献.........................................................................................................................................16O2O运营模式的研究摘要：随着互联网，特别是移动互联网的发展，O2O模式受到企业的重视而被广泛采用。本文从O2O模式的概念及其分类出发，分析了我国O2O运营模式的发展和现状、O2O运营模式的特点、价值和核心，指出了目前O2O模式中存在的诚信机制不够健全、线上线下恶意竞争等问题，并提出了相应的解决对策。最后结合苏宁云商的案例进行了具体分析。关键词：O2O运营模式；经济价值；发展对策ResearchonO2OOperationModeAbstract:WiththedevelopmentoftheInternet,especiallythemobileInternet,O2Omodelhasbeenwidelyusedbyenterprises.BasedontheconceptofO2Omodelanditsclassification,thispaperanalyzesthedevelopmentandcurrentsituationofO2Omode,thecharacteristics,thevalueandthecoreofO2Ooperatingmode,andpointsoutthattheexistenceofhonestymechanisminO2Omodeisnotperfect,etc,andputforwardthecorrespondingsolution.Finally,IcarryoutaspecificanalysiscombiningwiththecaseofSuningYunbusiness.Keywords:O2Ooperatingmode;Economicvalue;Developmentst...
