沈阳德邦物流大东营业部现状及问题研究ResearchonthePresentSituationandProblemoftheDadongSalesDepartmentofShenyangDebangLogistics学院：管理学院专业班级：物流管理0802班学号：080505056学生姓名：林晓辉指导教师：柴伟莉（副教授）2012年6月密级：摘要随着科学技术的进步和全球化市场的形成，企业面对的竞争越来越激烈，纵向一体化的弊端就显露出来了：企业负担过重，除了管理生产外，还要管理原材料的采购、产品销售和物流活动；一体化成员过多，业务链过长，导致物流、信息流经常被扭曲，市场反应迟钝；每个业务环节都面临众多竞争对手，竞争压力人为加大；企业无法集中精力于核心业务，限制了自身竞争力的提高。这时，许多生产企业为了集中精力于核心业务，就将物流活动外包给专业的第三方物流公司，因此许多第三方物流公司应运而生并迅速成长，分公司子公司等已经遍及全国各地。在节烈的竞争环境下，第三方物流企业欲想做强做大，占领市场更高的份额，必须了解企业自身的状况，存在的问题以及找出对策方法，致力于提高物流服务水平。本文是以沈阳德邦物流大东营业部为对象对其现状及问题进行分析。文章首先介绍了沈阳物流大东营业部的基本情况，然后对其业务流程现状进行具体分析。通过上述对德邦物流大东营业部的基本描述。深入了解运作流程相关情况后，对其现有状态下的优劣势进行分析，主要是对营业部的日常作业具体环节及服务管理流程进行具体研究，然后总结归纳了营业部存在的主要问题。参考相关理论，结合自己的专业知识，给出相应的优化方案和建议。关键词：运作流程；服务管理；德邦物流IAbstractWiththeformationofscientificandtechnologicalprogressofglobalizationmarket,companiesarefacingincreasinglyfiercecompetition,thedrawbacksofverticalintegrationarerevealed:Theburdenonenterprises,inadditiontomanagementofproduction,butalsotomanagetheprocurementofrawmaterials,products,salesandlogisticsactivities;integrationoftoomanymembers,thebusinesschainistoolong,resultinginlogistics,informationflowsthroughtheoftendistortedthemarketreactionisslow;eachbusinessthelinksarefacinganumberofcompetitors,competitivepressurestoincreaseartificially;enterprisesunabletoconcentrateontheircorebusiness,limitingtheimprovementoftheircompetitiveness.Atthistime,manymanufacturersinordertoconcentrateontheircorebusiness,itwillbethelogisticsactivitiesoutsourcedtoaprofessionalthird-partylogisticscompanies,somanythird-partylogisticscompanycameintobeingandrapidgrowth,branchandsubsidiarycompaniesthroughoutthecountry.Chastitycompetitiveenvironment,thethird-partylogisticscompanieswanttowanttodobiggerandstronger,tooccupythehighertheshareofthemarket,youmustunderstandtheirownsituation,existingproblemsandtoidentifycountermeasures,dedicatedtoraisetheleveloflogisticsservices.ThisarticleisbasedonShenyangDebanglogisticsDadongsalesdepartmentfortheobjectoftheircurrentsituationandproblemsanalyzed.ThearticlefirstintroducesthebasicsituationofthebusinessdepartmentofShenyangDebangLogisticsDadongsalesdepartment,thenanalysisthestatusoftheirbusinessprocessesspecific.ThroughthisbasicdescriptionoftheDadongsalesdepartmentofDebanglogistics.Makedepthunderstandingofoperationalprocessesrelatedtothesituation,Atthesametimeanalysisitsstrengthsandweaknessesintheexistingstate,thencarryoutspecificstudiesonspecificaspectsofthedailyoperationsofthesalesdepartmentandservicemanagementprocesses,andthensummarizedthemainproblemsofthesalesdepartment.Refertotherelevanttheory,combinedwithmyIIprofessionalknowledge,intheendgivethecorrespondingoptimizationprogramandrecommendations.Keywords:OperationalProcesses;ServiceManagement;DebangLogisticsIII目录摘要.......
