摘要随着文化和知识版权意识的传播，人们对知识付费和版权意识的认可，我们逐渐步入付费时代。从网上下载数字音乐已经是我们欣赏音乐的重要途径，而人们的消费观念也在悄悄改变，开始愿意付费下载音乐，为版权买单。移动音乐APP在我们的生活中逐渐成为了一种必不可少的音频软件。而大学生作为年轻的一代，喜爱的音乐的品类很多。相对而言大学生使用音乐APP也比较广泛。所以本文基于大学生研究大学生使用移动音乐APP的偏好，由于范围有限，所以选取广州市的大学生为样本，得出大学生使用移动音乐APP时会注重APP的哪些性能，以及使用移动音乐APP的种类和对于音乐版权付费的接受程度，本文将会对收集到的数据进行单因素方差分析、因子分析、信度分析等等。从而为移动音乐APP软件开发者提供一些大学生使用移动音乐APP的偏好性能，以及移动音乐APP的运营提供建议。关键词：单因素方差分析因子分析信度分析多重响应分析AbstractWiththerapiddevelopmentofChina'seconomyandthespreadofdigitalmedia,people'srecognitionofknowledgepaymentandcopyrightawarenesshasgraduallyenteredtheeraofpayment.DownloadingthedigitalmusicfromtheInternetisanimportantwayforustoenjoymusic,andpeople'sconsumptionconceptisalsochangingquietly,andtheyarewillingtopayforthedownloadofmusic,payingforthecopyright.MusicAPPhasgraduallybecomeanindispensableaudiosoftwareinourlife.Andtheyoungergeneration,thebelovedmusiccategoryisalot.Sointhispaper,basedonthestudyofcollegestudentsusingthepreferenceofmusicAPP,becausethescopeislimited,sotheselectionofguangzhouuniversitystudentsassamples,itisconcludedthatcollegestudentspayattentiontowhenusingmusicAPPAPPwhichperformance,andtheuseofmusicandtypeofAPPforacceptanceofthemusiccopyrightpaidthisarticlewillfactoranalysisofthecollecteddata,thereliabilityanalysisandsoon.Inthisway,musicAPPdevelopersareprovidedwiththepreferenceperformanceofmusicAPPandtheoperationofmusicAPP.Keywords:factoranalysis;thereliabilityanalysis;multipleresponseanalysis目录学生承诺书1前言........................................................................................................................................11.1选题背景.............................................................................................................................11.2研究的目的和意义..............................................................................................................11.3.1研究内容..........................................................................................................................21.3.2研究方法..........................................................................................................................31.4本文的创新与局限性..........................................................................................................31.4.1创新性..............................................................................................................................31.4.2局限性..............................................................................................................................32国内外文献研究综述.............................................................................................................42.1国内文献研究......................................................................................................................42.2国外文献研究......................................................................................................................53现状分析............................................
