浅析消费者心理在商品陈列中的作用分析研究 应用心理学专业VIP专享VIP免费

摘要商品陈列是超级市场销售的基本技术之一,如果运用得好会大大地提高销售量。但商品陈列必须适应消费者的选择心理、习惯心理，并努力满足消费者对新对美的心理追求，设身处地为消费者考虑，才能更好地发挥其心理效力,促进商品的销售。因此，本文对消费者心理在商品陈列中的作用展开了一系列的研究。关键词：商品陈列；消费者心理；选择心理；习惯心理AbstractCommoditydisplayisoneofthebasictechnologyofsupermarketsales,iftheuseofgoodwillgreatlyincreasesales.Butthedisplayofgoodsmustadapttothechoiceofpsychological,mentalhabitsofconsumers,andstrivetomeettheconsumersonthepursuitofnewaestheticpsychology,placeoneselfinothers'positionforconsumerstoconsider,inordertobetterplayitspsychologicaleffect,promotethesaleofgoods.Therefore,thispaperonconsumerpsychologydevelopsaseriesofresearchontheroleofcommoditydisplay.Keywords:commoditydisplay;consumerpsychology;choosepsychology;mentalhabits.目录摘要............................................................................................................1Abstract......................................................................................................21.绪论.........................................................................................................42.商品陈列的四个法则.............................................................................42.1商品货位分布与数量....................................................................42.2商品陈列高度与摆放艺术............................................................52.3商品色彩搭配................................................................................62.4营造特有氛围................................................................................63.商品陈列应符合消费者的各种心理需求............................................73.1商品陈列应引起消费者的注意与兴趣........................................73.2商品陈列应适合消费者的习惯心理............................................73.2.1商品按类陈列,便于顾客需求.............................................83.2.2组织专题及季节陈列,方便即时消费.................................93.2.3商品陈列应满足顾客求新求异的习惯心理.......................94沃尔玛超市商品陈列分析.....................................................................95.超市商品陈列存在问题.......................................................................125.1商品不到位,标价不清................................................................125.2商品不易拿取..............................................................................135.3陈列杂乱无章..............................................................................135.4缺乏量感......................................................................................135.5同类商品横式陈列......................................................................135.6补充陈列方法不当......................................................................146.超市商品陈列改进措施......................................................................146.1赋予商品易找、易看、易取的特性,便于了解掌握有关商品的情况................................................................................................146.1.1陈列的高度要适宜，易于消费者观看感受.....................146.1.2陈列规范化,标价签清晰、准确、醒目...........................146.2适应购买习惯,便于消费者寻找自己所需要的商品................156.2.1让消费者容易看得见...