我国农产品企业国际化进程中面临的问题及对策摘要随着我国加入WTO和经济全球化，加上我国政府的支农惠农政策的实施，我国农产品企业对外出口贸易不断扩大，不仅在产品种类上不断扩大范围，对国外市场的开拓也在不断的扩大，农产品企业进入国际市场的步伐逐渐加快。在目前，中国农业正在不断进步，每个农产品企业的发展都或多或少地面向世界，而且在我国经济发展中的地位和作用越显突出。但是这些企业要想真正在国外生存发展，其中还面临着许多困难，一定程度上阻碍了这些企业的国际化进程。因此所以，探讨如何实现农产品企业走向世界，赢得更大的市场便显得十分必要。本文就我国的农产品企业国际化进程问题展开研究。首先对相关理论进行梳理：企业国际化，企业国际市场模式以及农产品企业国际市场进入模式；进一步针对目前农产品企业的一些不足做了分类讨论，得到以下几点：企业生产加工的农产品对外出售的分配不均；在国外的市场上占有的比重较低；制定的价格相比于国外本土的产品竞争力不足；加工技术不成熟，导致产品的质量不高；企业达不到一些国家设置的产品在技术出口方面的要求，导致出口的数量下降；货币汇率变化造成影响。针对以上这些问题，笔者提出了相应的解决策略如下：一是优化出口农产品商品结构；二是优化农产品出口市场结构；三是降低农产品生产成本；四是建立和合理有效地抓住期货市场提供的机遇；最后是要拥有一个自己的管理农产品出口的信息平台。关键词：农产品企业；国际市场；贸易；价格；技术AbstractWithChina'saccessiontotheWTOandeconomicglobalization,andtheimplementationofourgovernment'spoliciestosupportandbenefitfarmers,China'sagriculturalproductsenterprisescontinuetoexpandtheexporttrade,notonlyintheproductcategoriescontinuetoexpandthescope,thedevelopmentofforeignmarketsalsocontinuetoexpand,agriculturalproductsenterprisesintotheinternationalmarketpacegraduallyaccelerated.Atpresent,China'sagricultureismakingcontinuousprogress,andthedevelopmentofeveryagriculturalenterpriseismoreorlessorientedtotheworld,andthestatusandroleinChina'seconomicdevelopmentaremoreprominent.However,iftheseenterpriseswanttosurviveanddevelopinforeigncountries,theystillfacemanydifficulties,whichhinderstheinternationalizationprocessoftheseenterprisestosomeextent.Therefore,itisverynecessarytodiscusshowtorealizeagriculturalproductsenterprisesgoingtotheworldandwinningalargermarket.ThispaperstudiestheinternationalizationprocessofagriculturalproductsenterprisesinChina.Firstly,relevanttheoriesaresortedout:enterpriseinternationalization,enterpriseinternationalmarketmodeandagriculturalproductsenterpriseinternationalmarketentrymode;Furtherinviewofthepresentagriculturalproductsenterprise'ssomeinsufficiencytodotheclassificationdiscussion,obtainsthefollowingpoints:theenterpriseproductionprocessingagriculturalproductstosellthedistributionunevenly;Ithasalowproportioninforeignmarkets;Thepricesetisnotcompetitiveenoughcomparedwithdomesticproductsabroad;Processingtechnologyisnotmature,resultingintheproductqualityisnothigh;Enterprisesfailtomeettherequirementssetbysomecountriesintermsoftechnologyexport,leadingtoadeclineinthenumberofexports;Currencychangeshaveanimpact.Inviewoftheaboveproblems,theauthorputsforwardthecorrespondingsolutionsasfollows:first,optimizethestructureofexportagriculturalproducts;Second,optimizethestructureofagriculturalproductsexportmarket;Third,reducetheproductioncostofagriculturalproducts;Fourth,toestablishandreasonablyandeffectivelyseizetheopportunitiesprovidedbythefuturesmarket;Finally,weshouldhaveourowninformationplatformtomanagetheexportofagriculturalproducts.Keywords:Agricultur...
