中国家电出口现状、问题及对策分析研究—以山东家电出口为例AnalysisontheStatusQuo,ProblemsandCountermeasuresofChina'sHouseholdAppliancesExport——TakingShandongHouseholdAppliancesExportasanExample摘要随着经济的高速发展和对外开放力度的加大，为了促进我国与沿线国家的政治、经济和文化之间的交流和发展，习近平总书记提出了“一带一路”（TheBeltandRoad）总规划。从古至今，山东家电的出口贸易一直在全国前列，面对“一带一路”的大环境下，尽管我国会获得一些发展机会，但是许多国家也会通过贸易壁垒、反倾销等手段来阻碍我国家电的进口来以保护自己国家的企业。山东家电的出口不仅是因为国外环境的局限，还在于自身技术、管理等因素而影响自身的国际竞争力。本文将以山东家电出口为例来探讨中国家电出口现状以及其存在的问题，并结合实际提出相应的解决对策，以期能够为我国家电增强出口竞争力，促进出口提供有价值的参考。[关键词]家电产品；外贸出口；贸易壁垒AbstractWiththerapiddevelopmentoftheeconomyandtheincreaseinopeningup,inordertopromotetheexchangesanddevelopmentbetweenChinaandthecountriesalongtheline,GeneralSecretaryXiJinpingproposedthe“BeltandRoad”masterplan..Sinceancienttimes,theexporttradeofShandonghouseholdapplianceshasbeenintheforefrontofthecountry.Inthefaceofthe"OneBelt,OneRoad"environment,althoughChinawillgainsomedevelopmentopportunities,manycountrieswillalsoblockChina'shomeappliancesthroughtradebarriersandanti-dumpingmeasures.Importedtoprotectthebusinessofyourcountry.TheexportofShandonghomeappliancesisnotonlyduetothelimitationsoftheforeignenvironment,butalsoitsowntechnology,managementandotherfactorsthataffectitsinternationalcompetitiveness.ThisarticlewilltakeShandongapplianceexportasanexampletodiscussthestatusquoofChina'shomeapplianceexportanditsexistingproblems,andputforwardcorrespondingsolutionsinlightoftheactualsituation,inordertoprovidevaluablereferenceforChina'shomeappliancestoenhanceexportcompetitivenessandpromoteexports.[Keywords]homeappliances;foreigntradeexports;tradebarriers目录摘要...................................................................IABSTRACT...............................................................II引言....................................................................1一、山东家电出口贸易近年来的发展情况....................................1（一）山东家电出口概况................................................1（二）山东家电出口贸易市场分析........................................2二、山东家电出口贸易遇阻原因分析........................................3（一）内因分析概况....................................................31.技术的落后，管理人才的短缺........................................32.品牌意识薄弱、品牌建设滞后........................................33.普遍存在质次价低的现象...........................................4（二）外因分析概况....................................................41.反倾销调查愈演愈烈...............................................42.山东家电国际市场占有率低下........................................43.绿色贸易壁垒......................................................5三、应对山东家电出口贸易提出的建议及对策................................5（一）“一带一路”下，需加快培养家电专业人才...........................5（二）注重品牌与质量的双提升，增强竞争力..............................61.增强品牌意识......................................................62.重视质量认可认证制度..............................................6（三）环保税的出台，节能减排成为...
