I当代文化类电视节目发展的策略研究摘要自2017年起,“文化热”成为我国电视行业火热的话题,各种各样的文化类节目出现在电视荧屏上。这些文化类节目播出后不仅取得了很高的收视率,还受到了观众的好评,更是激发起了群众们读书的兴趣,纷纷加入到传统文化的学习过程中来。文化类节目在刚开始推出的时候的确收到了不同凡响的效果,但是随着近些年来文化类节目层出不穷,文化类的电视节目也出现了一些新的问题。本文将对目前具有代表意义的文化类节目展开研究,探索当今时代下文化类电视节目取得的成就与存在的问题,总结出经验与教训,并根据面临的问题提出整改措施的建议,为我国未来文化节目的发展打下良好的基础。关键词:文化类电视节目;创新;发展策略IIAbstractSince2017,“culturalfever”hasbecomeahottopicinChina'sTVindustry,andvariousculturalprogramsappearonTVscreens.Afterthebroadcastoftheseculturalprograms,theynotonlyachievedhighratings,butalsoreceivedfavorablecommentsfromtheaudience.Theyalsostimulatedtheinterestofthemassestostudyandjoinedthelearningprocessoftraditionalculture.Culturalprogramsdidreceiveextraordinaryresultswhentheyfirststarted,butwiththeemergenceofculturalprogramsinrecentyears,culturalTVshowshavealsoseensomenewproblems.Thispaperwillconductresearchontheculturalprogramsthatarecurrentlyrepresentative,exploretheachievementsandexistingproblemsofculturalTVprogramsinthecurrentera,summarizetheexperiencesandlessons,andproposesuggestionsforrectificationmeasuresaccordingtotheproblemsfaced,forthefutureofChina.Thedevelopmentofculturalprogramslaidagoodfoundation.Keywords:culturalTVprograms;innovation;developmentstrategy目录摘要.....................................................................................................................IAbstract................................................................................................................II第一章绪论........................................................................................................1第一节研究的背景、意义及现状.............................................................1第二节研究的问题、对象及重点(字数太少,200字左右)..............1第三节研究的方法(200-300字)...........................................................2第二章当代文化类电视节目的发展概述........................................................2第一节文化类电视节目概述.....................................................................2第二节文化类电视节目的兴起与发展.....................................................3第三章当代文化类电视节目的成功因素分析................................................6第一节观众的心理与需求因素.................................................................61.泛娱乐化下观众的视觉审美疲劳.....................................................62.观众日益增长的精神文化需求.........................................................6第二节社会环境因素.................................................................................71.国家政策的规范和引导.....................................................................72.新媒体环境下的文化传承危机.........................................................7第三节电视节目自身因素.........................................................................71.高品质的节目文化内涵.....................................................................72.创新的节目形式与表达.....................................................................83.全方位的营销与传播...........................