摘要我国的医疗、医保、医药体制改革带来我国医疗市场的扩容，多种成分的医疗服务主体参与医疗行业,使医院的生存和经营环境发生深刻的变化。新医保体制使医疗区域性统一市场初步形成，市场竞争日益激烈。由于医院发展较快,政府投入占公立医院收入的比例仍逐年降低，公立医院主要依靠自身业务活动补偿自身耗费，正是公立医院有公益的性质，政府对它的价格、业务、资源配置等都有严格规制，公立医院市场化配置资源的能力以及竞争手段也受到了严重地限制，由此可见公立医院立足于自身挖潜，加强战略管理日见必要。本文从战略管理学的角度出发，通过对云南省罗平县人民医院发展战略分析与制定的研究，摸清目前我国县级公立医院的发展现状，为我国县级公立医院通过制定适当的战略来获取持续的竞争优势提供科学的发展思路，在日趋激烈的竞争中立于不败之地，为医院改革提供有益的参考借鉴作用，为战略管理理论的发展做一些有益的探索和贡献。关键词：县级；公立医院；发展战略；云南省罗平县人民医院AbstractThemedicalmarketinChinaMedical,healthcare,medicalsystemreformtobringourcountry'sexpansion,themedicalindustryofmedicalservicesubjectparticipation,makethehospitalsurvivalandbusinessenvironmentisundergoingprofoundchanges.Thenewhealthcaresystemtomakemedicalregionalunifiedmarketinitiallyformed,themarketcompetitionisbecomingincreasinglyfierce.Becauseofthefastdevelopmentofhospital,thegovernmentinvestmentinthepublichospitalincomeproportionisreducedyearbyyear,publichospitalsrelymainlyontheirownbusinessactivitiesofcompensationfortheircost,isthepublichospitalpublicwelfarenature,thegovernmentonitsprice,service,resourceallocationarestrictlyregulatethemarketallocationofresources,theabilityofpublichospitalandthemeansofcompetitionhasbeenseverelyrestricted,thusthepublichospitalbasedontheirownpotential,strengthenstrategicmanagementisnecessary.Thisarticlefromthestrategicmanagementperspective,throughresearchanddevelopmentstrategyofHospitalofYunnanprovinceLuopingCountyPeople'sanalysis,currentsituationofthedevelopmentoftheourcountrypublichospital,forourcountry'spublichospitalsatthecountylevelthroughthedevelopmentofappropriatestrategiestogaincompetitiveadvantagesandsustainablepotentialprovidesthescientificdevelopmentthought,remaininvincibleintheincreasinglyinthefiercecompetition,provideausefulreferenceforthereformofhospital,todosomeusefulexplorationandcontributiontothedevelopmentofthetheoryofstrategicmanagement.Keywords:County;publichospital;developmentstrategy;LuopingCountyPeople'sHospitalofYunnanProvince目录第1章绪论...............................................................................................51.1研究背景和意义..................................................................................51.1.1研究背景.....................................................................................51.1.2研究意义.....................................................................................61.2研究方法..............................................................................................71.2.1文献分析法.................................................................................71.2.2经验归纳法.................................................................................71.2.3实证分析法.................................................................................71.3论文结构和创新点..............................................................................81.3.1论文结构........................................................................
