第十三届“挑战杯”中国大学生创业计划竞赛参赛作品重庆悦习电子教育有限公司ChongQingYueXiDianZiJiaoYuYouXianGongSi创业计划书学校：重庆工商大学作者：劼力创业团队二零一三年十二月目录第1章.执行纲要..............................................................11.1公司简介..............................................................11.2产品介绍和经营市场....................................................21.3投资与财务............................................................21.4组织与人力资源........................................................31.5企业发展战略..........................................................31.6退出机制..............................................................4第2章.项目背景..............................................................52.1产业背景..............................................................52.1.1创业机会描述....................................................52.1.2学习手机理念....................................................72.2公司产品..............................................................82.2.1产品简介........................................................82.2.2产品优点.......................................................102.2.3产品前景.......................................................11第3章.市场调查与分析.......................................................123.1引言.................................................................123.2调研目的.............................................................123.3调研方法.............................................................123.3.1调研设计.......................................................123.3.2资料收集的方法.................................................133.3.3抽样方式.......................................................133.4调查数据统计分析.....................................................133.4.1目标客户.......................................................133.4.2市场前景调查...................................................143.4.3竞争因素分析...................................................163.4.4市场发展走势分析...............................................193.4.5市场预测分析...................................................20第4章.公司战略.............................................................224.1SWOT分析............................................................224.2总体发展战略.........................................................244.2.1三个阶段.......................................................244.2.2三个平台.......................................................264.2.3三个指标.......................................................274.3品牌战略.............................................................274.3.1品牌建设.......................................................274.3.2品牌保护.......................................................284.4人才战略.............................................................284.4.1人才现状.......................................................294.4.2人才理念.......................................................304.4.3激励机制.......................................................304.4.4培训开发.......................................................314.4.5人才引进.......................................................32第5章.市场营销.........................................
