创业策划计划书指导老师：马涛2011年1月目录1、项目背景介绍..........................................................................................................22、公司概述..................................................................................................................33产品简介....................................................................................................................33.1防辐射吸波手机挂饰.......................................................................................33.2防辐射吸波耳坠、手镯、项链.......................................................................44.市场分析....................................................................................................................54.1市场细分...........................................................................................................54.2市场总量分析...................................................................................................54.3现有竞争者.......................................................................................................54.4潜在竞争者.......................................................................................................55经营环境分析.............................................................................................................55.1外部环境分析——PEST分析.........................................................................55.1.1政治环境.................................................................................................55.1.2经济环境.....................................................................................................65.1.3社会因素.....................................................................................................65.2内部环境分析——SWOT分析.......................................................................66、公司整体战略..........................................................................................................66.1公司目标...........................................................................................................66.2公司战略...........................................................................................................77、盈利模式..................................................................................................................78、财务分析..................................................................................................................78.1未来三年收入预测...........................................................................................78.2未来五年预期支出...........................................................................................78.3敏感性分析.......................................................................................................89、风险分析与对策......................................................................................................89.1财务风险分析...................................................................................................99.2财务风险的防范...............................................................................................99.3风险投资的撤出...............................................................................................910组织和人力资源管理.................
